Tuesday, January 16, 2007

zilch



Attractive packaging, "no added sugar", National Heart Foundation "tick" = a product that should be able to woo any health conscious foodie.

I always believe if the business people are prepared to spend on their advertising budget, I'm prepared to give them the benefit of the doubt.

It tastes better then I thought. Bottom line; marketing works. Can you tell it's by NZ natural by the packaging? Yes, you can't, and that's the point.

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