I've yet to doing some reading on this, but surely humans are emotional beings. The advertising industry largely relies on consumer's emotions to their ads for a living. Kevin Roberts wrote that famous "lovemarks" book, still sitting on my shelf untouched since it was first published over 3 years ago now. One of the reason why economist can't predict the markets with absolute certainty is because, we don't often act logically; that is, cognitively.
May "love" be the predominant emotion that rules us, rather then anger, paranoia and antagonism.
Photo credit
No comments:
Post a Comment